A picture speaks a thousand words, and a well-designed logo speaks a thousand more! We have all seen those articles where they present the ‘hidden’ information on famous logos.
For example, the H in Hyundai is designed to look like two men shaking hands with each other, or the famous Swiss chocolate – Toblerone has a bear hidden in the hill.
Creating an inquisitive logo has become crucial in today’s marketing age. People want to learn about the brand through its design and logo first. If they feel okay about it, they wouldn’t mind researching more about the product before purchasing.
But how does a mere design help gain customer trust?
The power of designing doesn’t limit itself to the company’s logo but also how you present it to an online and offline audience. An aesthetically pleasing Instagram page or website receives more responses from people than the shabby one.
Researchers have found that aesthetically pleasing content is perceived to have more functionality. It comes from the fact that people find it appealing to view the beautifully placed content and disregard any shortcomings in the website’s functionality.
However, the success mantra for higher conversion is to offer a quality website with top-grade content. Find professionals to maintain your website and its content using the email search website, GetEmail.io. This AI-powered tool also has a chrome extension to LinkedIn and Gmail. Hence, you can find people’s addresses anywhere without shifting between tabs.
The easabilit
The customer should feel respected and appreciated while they check your content – whether on your official website or other social media platforms. Inculcate trust by offering them an easy-to-use website.
It means you’ve got to prioritize their needs and offer a smoother customer experience. Pop a call-to-action button to help them check out the product easily. Ensure that they can navigate through the information hassle-free.
The back story
When you observe the budding companies, most share their background stories of how they started. Everyone knows that Apple, Microsoft and many others began from a garage. You, as the company, don’t need to have a struggling backstory, but the intent plays a key role.
The content should be gripping to the audience and also relatable. As the company grows – people want to learn more about what happens backstage. Give them a sneak peek video or an exclusive interview. A story about why you chose the logo and what it means is always a good place to start.
Inclusivity
Whether it’s a pride month or a father’s day, being inclusive of all ethnicities and identities makes your brand likeable by everyone. Ensure that you accommodate the needs of the differently-abledclients too. Even if that means you will have to change the fonts, colours and layout of your website.
The current generation is cautious about leaving a carbon footprint. So, ensure that your products are cruelty-free and environmentally friendly. Creating awareness of this aspect of the brand is equally as important. Enforce security mechanisms to safeguard the information of each person logging in. It also forms a sense of safety for the audience.
Final thoughts
Of course, every business’s core idea is to increase conversions and elevate profitability. However, one must also consider the impression a company leaves on the customer with their logo and website design. You must reflect on your ideologies and values to reflect it on the brand’s design.
